The user experience process can often seem vague or imprecise, particularly when contrasted with metrics-heavy agile development.
How do we identify and prioritize usability issues in an existing application? How do we mitigate groupthink and differentiate between what a user says and what a user actually does?
At the US Patent and Trademark Office, we implemented metrics into all phases of our design process to supplement traditional user experience practices. From using server logs and analytics to identify potential issues, to tracking metrics during usability testing, this presentation will cover methods of integrating data gathering and analysis throughout your existing UX process.
What you’ll learn:
- How to identify the key metrics that matter to your users
- Free and open-source tools to collect and interpret data including Kibana and Google Analytics
- How to implement lightweight data gathering methods that will enhance your existing UX process