Would you like to create short, informative videos to engage your audience and boost your reach on social media? The ability to design and publish mobile friendly videos is right at your fingertips and easier than you think.
According to the latest Pew research, 64% of American adults own a smartphone and of those owners, 91% of users age 18-29 use their phones for social networking including watching videos. In addition, videos now trump photos when it comes to engagement on social media, especially native Facebook video.
So, mobile/social video is the way to go. This session will teach you how to do it, as well as how to monitor your results.
What you’ll learn:
- Why designing for mobile/social consumption is important
- Crafting a script and finding visuals
- Finding free and low-cost tools to create, edit and publish video
- Identifying which metrics are important for monitoring and measuring success